Friday, August 5, 2016

The cult of celebrity - the 2016 edition!

In 2013, I wrote a blog about celebrities (which you can read here if you’re in the mood for a rant.) Of course, times have changed and we now have shows like Love Island and Ex on the beach (not to mention TOWIE and KUWTK and the like, which did exist back then but maybe didn’t have such a cult following as they do now.) These types of shows mean virtually anyone can be famous for doing pretty much nothing, so long as you are willing to have your arse hanging out or have sex on the telly.

Instagram has a lot to answer for – you can now follow the highlights of your favourite celebs’ lives at the touch of a button. But this is not just limited to the rich and famous. Anyone can be an Instagram star, so long as the right filters are applied, hashtags are used and followers flock. Case in point, my cat, Jess. Jess has her own Instagram account (itsahardmoglife.) I would love to say the creation of said account was some sort of social experiment but I would be lying. She’s just a really adorable ball of fluff and I knew that my own Instagram account would end up being filled with pictures of her posing or hiding in drawers etc., so I created an account for her, and try to keep my own posts cat free (although the odd snap does sneak in occasionally.)

Jess has more than double the amount of followers I have, and yet, her pictures are generally a variation of a theme – her looking cute and fluffy. She is followed by other cats all over the world and cat lovers from all far flung corners of the globe. Her pictures receive tens of likes within seconds. And yet, on an average day, Jess does nothing but sleep, eat, play (if she can be arsed) and look cute. Her life is the definition of the everyday.  

When you think about it, Jess really isn’t that different to some of the celebrities that exist today. The stars of TOWIE were on the whole, normal people living mundane lives, working as hairdressers or receptionists until they were thrust in to the limelight. And perhaps this is why we love them (Lauren Goodger has 671,000 followers!) Because as much as I envy the life of Victoria Beckham, I know that kind of fame and fortune is unattainable for people like me. But women like Lauren, well, normal folk can relate to her, in a way that they could never relate to any of the Spice Girls.

We are living in a country (and world) which is more divided and unsettled than perhaps ever before, and so we turn to social media to escape the dismay and sadness that exists in our minds and hearts. I can understand why people avoid the news. Who wants to be faced with another day of new atrocities, of unimaginable horrors? So we scroll through Instagram, looking for a happier interpretation of today. And on those particularly bad days, where we hope for a better future, we might skip Posh’s perfectly framed images and settle on photos of the Jess’s of this world. Because we can’t all have millions in the bank, but we can all hope to own a fluffy cat. 


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